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#target

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The “#TargetFast” coincides w/ #Lent & is the latest #consumer action against one of the largest retail companies in the country. Since #Target announced that it would roll back some #DEI efforts, including plans to hire from underrepresented groups, consumer #boycotts & demonstrations have sprung up across the country. Many occurred during #Black History Month, & on Feb 28, consumers participated in a 24hr“economic blackout” of major corporate chains.

Starting Wed, >100k people, many of them parishioners at #BlackChurches, are pledging to abstain from shopping at #Target, part of a 40-day nationwide #boycott of the retail giant more than a month after the company abandoned its #diversity, #equity & #inclusion initiatives.

The effort, led by prominent faith & #CivilRights leaders such as Pastor Jamal Bryant, includes Atlanta, Houston, Jacksonville, & Alexandria.

#economy #FreeSpeech #law #USpol #Trump #discrimination
washingtonpost.com/business/20

Washington Post · From pulpit to protest: What the 40-day boycott of Target is aboutJamal Bryant and other Black faith leaders rally against the retailer’s DEI rollback with a Lent-length “Target Fast.”

CNN: ‘A spiritual act of resistance’: Black consumers are boycotting corporations retreating from DEI

"...He is urging Black Americans to stop shopping at Target and to sell their stock in the retailer for Lent, a 40-day period of prayer and fasting that this year lasts from March 5 to April 17.

Bryant told CNN he hopes at least 100,000 people will register for the ”Target Fast,” described on its website as a “spiritual act of resistance.” Participants are encouraged to purchase products from Black-owned businesses during this time. ..."

cnn.com/2025/02/27/us/black-co

CNN · ‘A spiritual act of resistance’: Black consumers are boycotting corporations retreating from DEIBy Nicquel Terry Ellis