CNN: ‘A spiritual act of resistance’: Black consumers are boycotting corporations retreating from DEI
"...He is urging Black Americans to stop shopping at Target and to sell their stock in the retailer for Lent, a 40-day period of prayer and fasting that this year lasts from March 5 to April 17.
Bryant told CNN he hopes at least 100,000 people will register for the ”Target Fast,” described on its website as a “spiritual act of resistance.” Participants are encouraged to purchase products from Black-owned businesses during this time. ..."
https://www.cnn.com/2025/02/27/us/black-consumers-boycotts-dei-target/index.html